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No. 14, Autumn 2026Print issue 85,000 VND
Market

Reading the Cai Rang floating market by its poles

Every boat hangs what it sells from the top of a bamboo pole. Ut Hanh has hung pumpkins from hers for twenty-two years.

By Ha Phuong NghiCan Tho2 min read

The bow of a wooden cargo boat loaded with pumpkins, a bamboo pole above it with pumpkins tied to the top, other boats anchored on a misty brown river at first light
About 5:30 a.m. on the stretch of river by Cai Rang bridge. The big boats anchor mid-stream; small ones slip between them to buy wholesale.

Five in the morning on the river

The Cai Rang floating market starts before it is light. By half past four the big boats from Phong Dien, Phung Hiep and Vinh Long are anchored in rows across the river, each carrying one main crop: pineapple, sweet potato, cabbage, watermelon. The buyers are wholesalers, stallholders from the markets on shore and restaurant owners. Tourists arrive later, after the big deals are done.

Nobody shouts. The job of a market cry is done by the cay beo: a bamboo pole planted at the bow, with the goods for sale hung from its tip. One pumpkin means pumpkins. Three sweet potatoes mean sweet potatoes. Some boats hang four or five things at once, a shop sign spelled out in produce1.

The pumpkin boat

Ut Hanh, forty-nine, has lived on a boat with her husband since 2004. It is fourteen metres long and carries about eight tonnes of pumpkins bought from fields in Long My. A load sits at the market for three to five days, depending on the price. On board there is a gas ring, a potted portulaca, a hammock, and a dog called Muc who has never been ashore.

Green and orange pumpkins tied in a bunch to the tip of a bamboo pole above the bow of a cargo boat, mist on the river behind
Fig. 1A detail of the opening photo: a pole hung with pumpkins. That is all the advertising a pumpkin boat does.

“The pole is so people can see you from far off,” she told me, lobbing pumpkins one by one across to a buyer’s boat while both of them counted out loud. That morning pumpkins were 6,500 dong a kilo at the boat, sold in lots of two hundred kilos or more. The price, she pointed out, is the one thing you can’t hang from a pole.

The pole is so people see you from far off. The price, they have to come aboard for.

Ut Hanh, pumpkin trader

A market getting smaller

Traders who have worked here for decades say the market is shrinking. The roads are better, lorries run straight from the orchards to the wholesale markets, and fewer people need a boat. But every morning there are still a few dozen anchored mid-stream, and small sampans still weave between them selling noodle soup, iced coffee and baguettes to the people who live on board.

I bought a 15,000-dong iced coffee with milk from a sampan rowed one-handed by an old woman. The glass came on a loop of string, hooked over the side of our boat, so that handing it back took no reaching. It was the smallest detail I saw all morning, and probably the most carefully worked out.

Notes

  1. As traders explained it to us, beo means to hold something up so people see it and come over. We have kept their phrasing.
Two diners at a white-clothed table on a flat stone quay at dusk, with a plate of sliced raw tuna, bowls of cherry tomatoes and glasses of white wine; strung bulbs, moored wooden boats and a lit ochre stone building behind

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